Sentiment Analysis tools classify pieces of text as positive, negative or neutral. Tools are capable to connect to social media, articles, blogs, comments, reviews and analyse them with help of artificial intelligence algorithms. After that analysis the text is classified positive, negative or neutral. Based on that we construct your marketing messages, storytelling and viral content. Sentiment analysis and data mining can help business in multiple ways:

  1. Reputation management and online brand monitoring
  2. Monitoring your own message
  3. Market research and competition monitoring
  4. Product analysis
  5. Voice of employee